Let’s talk about consistency!
One of my favourite sayings…Consistency + Persistency + Patience = SUCCESS
Consistency is so important in your business…consistency in tone, language, brand message, presence, client communications.. ..across the whole of your business. Consistency will get you noticed when you continually show up in the same way. Potential clients need multiple touchpoints so consistently being present and correct in their eyes, across your different marketing pillars will work to grow awareness as well as increase levels of know like and trust. If potential clients see you regularly, they get a feeling that you are there to stay, you aren’t going anywhere, so they come to trust you.
Consistency is a major part of the key to success.
The thing with consistency is that everyone nods their head and goes ‘yeh yeh I know I need to be more consistent’ then they just don’t do it. They don’t take action to ensure they are consistent.
There are a number of reasons for this.
As human beings, it’s really hard for us to break old habits and form new habits. And taking action consistently based on a marketing strategy is really difficult for lots of us togs. If this sounds like you then definitely put the book The Five Second Rule by Mel Robbins on your booklist.
The other part of the puzzle is patience. We are all getting more and more impatient and looking for instant results, going for the short term and ignoring the long term. Unfortunately, business growth does need a two-pronged attack..some strategies to get results immediately, but some to grow in the long term. Long term growth is a more robust plan so results are more dependable.
But you must be consistent. And you must be patient. And you must persist. Even when you don’t feel like anything is happening….just keep going. Forward movement is better than no movement. Imperfect action is better than no action.
It’s a bit like building a house. You have to do the foundations first…wait for them to set and bed in, then start building the walls brick by brick. Then you have to maintain it. Paint the walls, the woodwork, nurture and care for the roof, etc etc.
Now I am not saying that all business strategies will work for you but before you give it up you need to give it some time. Celebrate any small movements forward and track results so you can choose the direction to move forward in, based on what works and what doesn’t work.
For example, social media…. I hear all the time, yes I tried posting more regularly on social media for a few weeks, but it didn’t work. A few weeks won’t get results…social media presence sometimes needs months to get the results you want. You need to be patient and persist.
Consistent positive action, dogged determination to create your dream business, learning from challenges, and bouncing back from them is what will get you results and will build you a profitable and successful business.
So lets get planning together… whatever marketing and business strategies you are operating in right now….get your 2020 plan together and start being more Consistent, Persistent and Patient. You CAN achieve your dreams, it’s all up to you.
Inspiration for you….. two of my Rich Tog Academy Mentee’s smashed their monthly goals to reach £11,500 in the month! One of these is a single mum working from home, the other is a studio-based photographer. Both are consistent, passionate, and determined in their business strategies! They have persistence and patience and its paid off! Want to know more? Then click here to apply for a call with me…